RUN TO RUMBLE
Exploring how identity is shaped through interaction.
The Shift
Most brand and digital experiences are passive.
People watch, scroll, and consume.
But engagement is built through participation.
The Idea
Design a system where identity emerges through action.
Not predefined.
Built through interaction.
The System
An interaction-led design system:
Character → identity through form and behaviour
World → environment shaping movement and decisions
Interface → guiding interaction without breaking immersion
Feedback → systems that respond and evolve with the player
Interaction over observation.
Identity is not given - it is built
The world responds to behaviour
Design guides action, not just attention
ROLE
Designed character, world, and interface systems
Built interaction logic across visual and behavioural layers
